June 2005

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Reproductions now available
New technology protects your investment and lets you enjoy the paintings for decades.

Mads paintings are now available as high quality reproductions. Recent printer advancements by Hewlett Packard has led to the development of ink and specialty paper, that can be displayed indoors under glass for approximately 70 years before noticeable fading and staining. The tests have been done by Wilhem Imaging Research, Inc. These advancements are an improvement of many of the current reproductions on the market, where 35 years seems to be the norm.

Buy online
The reproductions will be available in the Mads Shop in various sizes, and in some cases it is possible to order custom sizes. Limited editions, signed and numbered will be offered. You choose if you want it framed or just the print alone. I strive to only offer the best available in any price range. I will not compromise with the quality. I put as much care into a $40 print as a $2000 print.

Print vs. Giclee
Going to a gallery you probably can't avoid seeing the word "Giclee". It sounds exclusive and expensive. In the earlier days of printing, a special type of printer was used to print art work. This type of print was called Giclee. It does sound better than just "print", which we all probably have tried on our computers. Nowadays, all reproductions are made on regular commercial printers. In dealing with art, some find that it sells better using the word "Giclee". However, I can not support this tactic and call it for what it is. Beware if a salesman tells you it is something extraordinary. I do use a commercial printer that is above the normal household printer quality, but basically it is the same thing.

Highlights on reproductions
I just want to add that I do not do highlights on my reproductions. Many artists like to add highlights, which is regular paint that is added after printing. Some people think this makes the painting look like the real thing. You can usually see it, if you stand to the side of the painting an look across the surface of the painting. You will in some cases see a totally smooth surface with a few areas with a layer of paint. Often it is in the white areas, because these areas are not printed. A printer does not print white. There is also a special varnish that gives a textured effect, that cheats the unaware customer.
The reason for me not applying highlights is that it is a reproduction, it is not an original. I also hardly leave "highlights" or visible brushstrokes on the original paintings, so it would be a misinterpretation of the original to add it.

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